When we talk about business or venture, a majority of the portion is dedicated to marketing.
Reaching out to the customers is as important as making a good product.
Marketing remains an integral part of any business irrespective of the quality and nature of the product.
It not only creates a necessary relation between your venture and the customer but also educates the customer about the product.
While living in a tech-friendly society and the era of generation z, a huge amount of focus is required on digital marketing.
As studies suggest, people nowadays spend plenty of time using handheld digital devices, which creates a great marketing opportunity.
From smartphones to tablets, everything is on palm serving whatever the person wishes to see or dig or know.
Products are just one click away.
Digital marketing is simply a marketing process on digital platforms.
From search engines to email advertisements and from media to social media, everything can be considered for digital marketing.
Digital marketing strategies 2021:
Search Engine Optimization
SEO will remain a classic and best yielding digital marketing strategy till search engines exist.
SEO never loses its charm and miraculous results it gives on a perfectly optimized website.
The process includes optimizing your website or platform technically in such a way that search engines like Google can easily index it and can serve it to the consumer as soon as he/she search for something related to our product or website.
Google is continuously developing its AI algorithm in order to give people the best of the bests user experience and come up with more useful and relevant search results.
Social Media Marketing
The world is connected with social media platforms and so are probable consumers.
There might be a minute number of the world population that does not use social medial platforms.
Whether it may be millennials or mid-age group people, consumers are available everywhere from Facebook to Twitter, from Whatsapp to Instagram.
Social media presence or consumers as well as businesses creates a great bond and lets you open for a huge and boundaryless audience.
Social media marketing can be done by simple advertising your business or product on social media or the consumers can be targeted with the help of social media influencers.
Social media influencers are the people with a huge number of followers and they are available for marketing.
Marketing via social media influencers gives an additional advantage of targeting a specific type of audience.
Although an old technique, it still works pretty well and proves the quote "Old is Gold"
While most of the tasks are carried out on social media nowadays, emails are still preferred for official and crucial purposes.
Due to its ease of usage, the importance of operation and the number of users, the email service seems to sustain its position in the future delivering a good return on investment to the marketers.
This service has a very high potential as a marketing tool, not all startups can harness its power but many of them has mastered it.
Pay per click marketing
PPC is a strong marketing strategy that no startup should ignore.
It is a method of using the search engine advertisement to bring visitors to your site ultimately increasing the possibility of growth in sales.
But, as compared to other strategies, PPC is certainly an expensive method.
To use this strategy effectively for more conversion than an expense, one needs excellent expertise in digital marketing.
Youtube has become an ocean of information due to its utilization and development since it launched.
The majority of information is available on Youtube videos making it an interactive source of knowledge.
People have started using Youtube more frequently than before for knowledge as well as entertainment purpose.
While a lot of people are using Youtube as an audience, there is also a huge community using it for monetizing themselves or simply for publicity, showing their talents on Youtube.
There are Youtube celebs with a huge number of subscribers.
A huge number of subscribers means a lot for marketing and collaboration can be done with Youtube celebs for marketing.
Digital Marketing Services
While reading all the above strategies, they all seem easy to be done.
But the matter of fact remains, you need to be technically and creatively sounded as well as updated with recent trends.
This is certainly not possible for each and every individual while coping up with other business-related works.
Marketing is such an important perspective of business that it needs to be focused on and should be carried out by a professional and technically sound team.
For this, there are marketing agencies available out there who do their job with perfection and innovation.
These agencies most of the time provides end to end solutions as well as customized solutions depending on customer needs, budget and various other factors.
Talking about the marketing services and agencies, the best example comes is 72DPI skillz.
Based in Bhubaneshwar, 72DPI skillz is a professional marketing agency providing end to end solutions to the customer.
72DPI skillz serves you with a variety of services from advertisements to digital marketing, from website development to App development, SEO to brand marketing, brand design as well as packaging and graphic design, you name it and they have a marketing strategy for you.
With more than 1000 successful projects, 72DPI skillz is a very much experienced marketing agency and has great potential and creativity.
They believe in taking on challenges.
Serving a wide range of services such as education and health care sectors, Food and beverages as well as agriculture and fashion and retails.
72DPI skillz not only comes up with innovative ideas and works with passion, but also creating stories.
Every project makes a healthy relationship with the customer and with more than 5000 relations created, 72DPI skillz is serving more and more clients with successful results and building brands.
Founded by "Women of substance" award winner Sony Samal and "Best marketing partner" award winner Amit Mandal, it is the best marketing agency in Bhubaneshwar.